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Back of pack · decoded

See what's
really inside.

Point your camera at the back of any pack. Inra reads the nutrition panel and the ingredient list, then tells you — in plain language — how it fits the way you eat.

Every label is read twice by independent AI passes and cross-checked against the physics of nutrition. A number you see is a number the pack printed.

Grounded in WHO and national dietary guidelines

Informational only. Inra is not a medical device and does not diagnose, treat or manage any medical condition. Your first 10 reads are free.

Inra reading a biscuit pack: the verdict dial reads Not a fit for a balanced profile, with the label's added sugar at 25% of energy
0/11
Values read exactly on a real, curved jar
~0 s
Per label read
0
Dietary lenses
0
Free reads, for life
How it works

Three seconds in the aisle. The whole label, understood.

No barcode needed, no database of other people's guesses. Inra reads the pack in front of you — the exact printing, the exact batch.

STEP 01

Photograph the back

Tiny print, glare, a curved jar — the camera guides you to a frame Inra can trust, and tells you when it can't.

The Inra camera locking onto a nutrition panel
STEP 02

Decode what's inside

Added sugar under six names, fats written as codes, salt in milligrams — translated into words you can use. Facts, not a lecture.

Inra's breakdown of a label: each nutrient with its level and what drives the verdict
STEP 03

See how it fits you

One pack, five lenses. The same label reads differently for lower sugar than for higher fibre — Inra shows the one you chose, and why.

Inra's verdict dial and the lens chips: Balanced, Sugar, Sodium, Fibre
A lens, not a grade

Inra never scores your food. It shows the fit — to the way you eat.

Pick the lens that matters to you and watch the same pack re-read. Every verdict is tied to a public guideline you can read, never to an opinion.

Salted namkeen mix

Illustrative · per 100 g · not a scan

Barely any added sugar in this one.

The machine behind it

Built to refuse a guess.

Reading a label is easy. Knowing when the read is wrong is the hard part — and it is the part we engineered first.

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Read twice, believed once

Two independent AI passes read every panel. Where they disagree, Inra says so rather than picking one.

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Checked against physics

Energy must add up from fat, carbohydrate and protein. Sat fat can't exceed total fat. A label proves itself — or gets flagged.

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Words need provenance

An ingredient is shown only if it's traceable to the pack's own printing. A risk term is never dropped; a guessed one is never shown.

800M+
adults worldwide live with diabetes — NCD-RisC, The Lancet, 2024

Awareness is the product.

Most of us can't decode a label in the aisle — and the aisle is where the decision happens, in every country. Inra puts a plain-language reading of the pack in your hand in seconds, grounded in the guidelines that already exist wherever you shop, with the choice left where it belongs: with you.

Free to start

Ten reads on us. Then a hundred a month.

No card to start. Plans from ₹249 a month — see pricing.